Sesame Street Partnership Kick-Off
A Crown Laboratories and Blue Lizard Australian Sunscreen first, I planned and executed an influencer and social media event in Venice, California, to kick off our partnership with Sesame Street. The event took place at Rose Venice where influencers and bloggers joined us for brunch along with Sesame Street's one-and-only Elmo. The event was planned in Johnson City, Tennessee, while strategically working hand-in-hand with the venue, florist, and manufacturing companies from where we got promotional (or swag) items for the influencers. We had 40+ exclusive attendees. This launch party was invite only.
Each mother blogger recieved a personalized gift bag including Sesame Street fun for the kids + Blue Lizard product and branded items. We also promoted the new product "Sensitive Face" at this event.
79 social placements
5,989,800 impressions
Each mother blogger recieved a personalized gift bag including Sesame Street fun for the kids + Blue Lizard product and branded items. We also promoted the new product "Sensitive Face" at this event.
79 social placements
5,989,800 impressions
#BlueBox Campaign for Blue Lizard
This small campaign was for outreach and engagement to announce the launch of Blue Lizard Australian Sunscreen's new look + we <3 the reef formulations. I recruited 9 bloggers including micro-influencers to those with larger followings. Influencers were paid by rate + also received a list of deliverables via the e-packet as seen below.
Reach of 17,000+
12,000+ impressions
250+ actions
Reach of 17,000+
12,000+ impressions
250+ actions