My name is Abby Hathorn Wyatt, and I am a Creative Strategist at Ascend Strategy & Design. With 11 years of copywriting experience, six years of marketing, and four years of graphic design, I am always on the hunt for the next big win for clients, mid-century modern goodies, and a Dunkin iced coffee to keep the adventures going.
A small-town, Mississippi girl with big dreams, I started chasing a career in marketing and design at 16. It all began with a fashion blog—you know, back before being an Instagram influencer was even a thing. *wink* Still passionate about the power of style, I've taken my creative toolbox to the agency world to help businesses of all shapes and sizes achieve their design, marketing, website, and brand strategy dreams.
My name is Abby Hathorn Wyatt, and I am a Creative Strategist at Ascend Strategy & Design. With 11 years of copywriting experience, six years of marketing, and four years of graphic design, I am always on the hunt for the next big win for clients, mid-century modern goodies, and a Dunkin iced coffee to keep the adventures going.
A small-town, Mississippi girl with big dreams, I started chasing a career in marketing and design at 16. It all began with a fashion blog—you know, back before being an Instagram influencer was even a thing. *wink* Still passionate about the power of style, I've taken my creative toolbox to the agency world to help businesses of all shapes and sizes achieve their design, marketing, website, and brand strategy dreams.
The success of Vintage Inspired Passionista motivated me to learn everything I could about content writing, social marketing, and graphic design—all while juggling getting my high school diploma. By 17, I was running my own site and social channels, building marketing strategies, expanding the business, and writing syndicated columns for local newspapers and magazines.
During my blogging career, I had the opportunity to interview fashion designers and celebrities like Ty Pennington, Matt Muenster, Donald J. Pliner, Ken Laurence, Betsey Johnson, Rebecca Minkoff, and others. From big-time celebs to small-town veterans, my passion for telling people’s stories inspired my university studies and beyond.
After college, I had the opportunity to start my marketing career at Crown Laboratories as their Influencer Marketing Specialist. I not only helped successfully launch re-branded Blue Lizard Sunscreen products, but I also carried out themed sample boxes for influencers to share on social media channels and blogs.
Also while at Crown, I planned and executed a Sesame Street partnership launch party with influencers in Santa Monica, California, generating almost 6 million organic impressions and 79 organic placements. We later repeated this with a similar event in New York City.
My passion for storytelling and love of marketing motivated me to succeed and take on new challenges in the automotive aftermarket industry. Huge switch, I know. *wink* For two years, I worked at The AAM Group as their Marketing Coordinator where I handled social media across five channels, acted as the Market Research Analyst, Brand Manager, Social Media Manager, and video team co-lead.
In 2021, I took a leap of faith and left the traditional office for the fully-remote life with Ascend. After a year, I was promoted from Marketing Specialist to Creative Strategist. Working with a variety of B2B and B2C clients everyday is a dream come true, and I can't wait to see what the future holds!
In my spare time, I love working on home improvement projects with my husband, painting retro murals, growing daylilies, training for marathons, and spoiling my two Goldendoodles, Oakley and Patton.
In my spare time, I love working on home improvement projects with my husband, painting retro murals, growing daylilies, training for marathons, and spoiling my two Goldendoodles, Oakley and Patton.
